Case Study: Bake in Business
|Description: Set of 4 Measuring Cups
Industry: Hospitality / Tourism
What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come to the realization that they were spending thousands of dollars on giveaways with no theme and were wondering if they had any impact at all on driving people to the casino. They chose a theme of "Now You’re Cooking with X Casino" and decided to give away an item that would go along with the theme and, most importantly, have lasting power among the demographic of the casino—predominantly seniors. So, they opted for the set of 4 measuring cups because everyone needs this type of product in their cabinets for cooking.
How it was distributed: The main entrance of the casino was decked out in a kitchen atmosphere complete with cabinets, a fake stove, and a refrigerator. They had casino workers using the measuring cups to make a cake, and they repeated this scene every 20 minutes for two hours, each time giving the recipients the measuring cups along with a piece of cake.
Result or ROI: People that go into a casino are usually not smiling (it’s been proven in their market analysis), so this little skit and giveaway gave their customers a chuckle and left them with something very useful.
Source: Hit Promotional Products