Case Study: Work it Out!
A nationwide insurance company shifted their employees out of their field offices to at-home workspaces due to the Coronavirus outbreak. Their HR team was tasked with providing a team appreciation gift that could be sent to employees at their new “home offices”.
They decided to send the Yoga Mat with Shoulder Strap and the Exercise Resistance Bands Set, drop-shipping them to each employee’s home address. The fitness equipment was selected to align with their corporate wellness program and promoted staying healthy while in isolation. The gift generated good will and a sense of togetherness while employees were working separately.
Source: BIC Graphic